LET’S CO-CREATE OUR FUTURE
We believe that co-creation is the road to take in order
to develop the future of shopping centres. If we want to shift from the
traditional idea of shopping centre as a supply-driven machine to the
new idea of places where the many people meet, the way to do it is by
partnering up with IKEA store, our tenants, the local communities and
the many people.
Although our concept of co-creation is still in its design process, we are testing it in most of its aspects. And it’s working.