When talking about shopping centres, Ingvar Kamprad, founder of IKEA, once invented a new Swedish word to define tenants: he called them “medindragare”, which can be translated as “together, bringing in [visitors]”. With one word, he not only gave a new definition of tenants, but he also created a whole new concept: he saw tenants as partners, people that, by working together, could find new ways to invite visitors to their shopping centres.
This is still the concept we embrace at IKEA Centres: our tenants are our partners. It’s only by co-operating, collaborating and co-creating that we are able to meet the constantly evolving needs and expectations of our customers – and build places where the many people meet.
Our global scope and approach let us offer our partners a broad range of opportunities and open new markets for them. And we have a lot to learn from them, too.